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Apr 3

Red Bull Media House Trials Second Screen Participation TV for Football Fans

The Guardian profiled the integration between Red Bull Media House and iPowow for a recent football match between Bayern Munich and Red Bull Salzberg. The key takeaway is that second screen initiatives – when done correctly – provide not a distraction but an enhancement to the story playing out on screen.

Aiming to leverage the strength of both screens simultaneously, rather than mortgaging engagement from one screen to another, Red Bull Media House and US company iPowow enabled sports fans to participate directly across connected devices during a live soccer broadcast.

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