Realizing the Potential of Participation TV
Chief Creative Officer Colin Hornett recently provided some commentary on Participation TV for the online journal Social Media Monthly. In his piece he describes how he became aware of the amazing potential of mass audience participation in storytelling and some of the successes that have turned that potential into reality.
In an industry that changes so quickly, I think the key is to understand the vision that we’ve mapped out, and to stick to it and trust it. It’s also about being able to adapt to new, innovative ideas, but really stick to the basics of where we started with what we know works. Telling great stories leads to great ratings, and iPowow is a story-telling tool that helps to enhance the broadcast and brand.