Leveraging The Power of Participation TV for Brand Marketers
We explore three ways that brand marketers are able to leverage their “Participation TV” integrations to make them successful.
In a piece for iMedia Connection, iPowow Chief Commercial Officer Gavin Douglas suggests that success is based on some “very fundamental and seemingly simplistic foundations.”
Dull television will not facilitate socialization. Amazing TV experiences do. For those who want to integrate the idea of “Social TV” into their brand campaigns, they must realize it’s more than a technology integration. It is FAR more than twitter. It’s a production level experience created that is intertwined with the entire programming. Participatory experiences will yield socialization. Getting audiences and viewers engaged also results in audiences and viewers who want to bring others in. Participation TV creates social TV and not the other way around.