Jul 26

How to Take Viewers Inside Their Favorite TV Shows

In Adweek we examined the relationship of television and advertising through the advent of Television 2.0 and Participation TV, including case studies of two high profile television events that have pushed the boundary of audience engagement.

Almost from the inception of American TV, the basic 30-minute sitcom and 60-minute drama have consisted of 22 minutes of show and 8 minutes of ads and 44 minutes of show and 16 minutes of ads, respectively. That’s the way it worked, and for decades it worked well, for everybody.