How Participation TV Survived the Shark Tank
We are tracking the evolution of television from its earliest days as a black and white medium of early moving pictures to the present interactive experience of 4K ultra high resolution and the shifts in viewers’ expectations that has occurred from the resulting advances in technology.
Writing for Huffington Post, iPowow Chief Commercial Officer Gavin Douglas outlines the path networks are using to succeed as the medium becomes ever more interactive and participatory:
What we are seeing is a fundamental shift toward a new kind of viewing experience as people come to expect interactivity during their favorite programming. Prior to this golden age of television, people were satisfied with cable channels and technologies like DVR. That was until the emergence of the internet and personal devices, which unsuspectingly shook the TV industry to its core.