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Mar 18

How iPowow and Red Bull Media House Are Engaging European Sports Fans

After the successful integration of audience participation during match play for Red Bull Media House’s test match coverage of the FC Bayern München vs FC Red Bull Salzburg our partnership expanded into European Hockey coverage. Lost Remote picked up the story:

Based on the success of the soccer partnerships, iPowow and Red Bull Media House have expanded their partnership to hockey, and have begun integrating participation TV elements into DEL (a German hockey league) games broadcast on Servus TV.

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