From Lean Back to Lean Forward: The Gamification of Television
iPowow Chief Commercial Officer, Gavin Douglas wrote about the new trend of gamification of television for Huffington Post.
Watching television in a traditional lean-back manner is no longer applicable in today’s digital world, where consumers crave constant interaction with their favorite games, content and TV shows. The internet has turned consumers into lean-forward viewers, who require interactivity and fun to remain invested in a program. Consumers are no longer interested in simply watching television, but interacting at the highest level.