Fox’s L.A. Flagship Station, KTTV, Moves Into Interactive TV With iPowow
TV Week profiled iPowow’s successful integration with KTTV, the Fox Television owned and operated station in Los Angeles. Fox LA has had success sponsoring the iPowow integration, bringing on big brands like SoCal Honda Dealers and Carl’s Jr.:
With the recent addition of Fox’s Los Angeles flagship station, KTTV, doing a deal with iPowow, interactive TV continues to make its mark.
iPowow, which bills itself as the leader in participation TV, seems to have found a formula that’s being continually embraced by programmers, advertisers and stations.
In a nutshell, iPowow enables questions to be asked of viewers, and enables viewers to respond, in real time, via the Internet.