case studies
The Official Oscar Game
Predictive Game within the live TV broadcast engaging viewers for longer, driving tune-in and new revenue
Fox NFL Sunday
Fox Sports
Live TV audience participation and mobile video sponsorship connecting brands to viewers test
2016 US Election Primary coverage
Augmented reality and 3-D virtual graphics integration for real-time primary election results coverage
Modern Family Live
USA Network
Second-by-second play along trivia contributing to 10% ratings lift
Rangers Post Game
MSG Network engaged Rangers fans second-by-second, sponsored by Coke Zero
Project Runway
Over 5 million votes cast leads to an 8% ratings lift attributed to iPowow Participation TV platform
KSAT People Poll
Graham Affiliate
Second-by-second audience polling for local, regional and national news broadcasters
Oscars Red Carpet
Real-time TV audience participation helping drive 20% ratings lift for CNN
Miss Universe
A record breaking 2.5 million fans selecting the winner of Miss Universe live on-air
Teen Wolf Marathon
Live on-air play along trivia and social media combining for a Teen Wolf marathon ratings win
Comcast Sportsnet Chicago
Chicago Cubs fans engaging in real-time with hosts of Comcast Sportsnet, sponsored by Coors Light
Bachelor Live
Participation TV and social media driving live conversation and changing the outcome in the studio
Red Bull Rampage
Red Bull
180,000 unique platform visitors and 38% total viewer engagement
US Open commentary team enabling TV audience participation as the match unfolds
US Republican Debate
Second-by-second sentiment tracking of the television audience elevates national political debate


“We just finished our one hour live Lip Sync Battle All-Stars and it was amazing… through iPowow we got viewers engaged with “Live Questions”… the “Make Some Noise” meter and for the first time we had the live viewers at home deciding the champion… iPowow were amazing partners in this, so thank you.”

Jane Y.Mun,co-executive Producer / ShowRunner,

“We are very pleased with iPowow… We’re going to incorporate it into many of our news properties and our talk show in the morning, because we think it really enhances the story… Nothing solicits engagement better than iPowow polling.”

Bob Cook,Vice President & General Manager,

“You need a big toolbox and iPowow is one of those tools. If you’re not evolving, then you’re dying.”

Josh Beauchamp,Executive Producer,

“Using iPowow week-to-week has been an advantage for us at Fox Sports One. This is an effective way to help with ratings. And we are always looking at ways of improving ratings.”

Jason Avery,Coordinating Producer,

“iPowow is not just added value, it’s revenue, and it’s something advertisers want to be associated with.”

Stuart Evans,Director of Ad Sales,

Client Confidence

TV Networks

Local Stations and Regional Sports Networks

Integrated Sponsors


Our early vision was conceived on a surf beach in Australia, ‘… to give millions of television viewers the power to interact with their favorite TV show and to affect the story, second by second’.

Since then we’ve been expanding around the world, transforming tens of thousands of hours of live TV, taped TV and livestream shows into exciting participation experiences. We’re a team of TV thinkers, creators and doers with a passion for Participation TV and we firmly believe that telling great stories leads to great ratings.


RaceDay image v2 Avery

Fox Sports Producer Puts NASCAR Fans in the Driver’s Seat with Audience Participation

Raceday makes appointment television viewing by effectively using award-winning real-time audience polling Unless you have sat in a television production control room, or had boots on the ground on set, it is near impossible to understand the coordination that goes into producing live television. Anything can happen at any time, and the production team must Read More

4 November 2016
client profiles Jason Avery Raceday sports

Fox’s L.A. Flagship Station, KTTV, Moves Into Interactive TV With iPowow

TV Week profiled iPowow’s successful integration with KTTV, the Fox Television owned and operated station in Los Angeles. Fox LA has had success sponsoring the iPowow integration, bringing on big brands like SoCal Honda Dealers and Carl’s Jr.: With the recent addition of Fox’s Los Angeles flagship station, KTTV, doing a deal with iPowow, interactive Read More

Bob Cook Fox LA KTTV local stations sponsorship

Participation Television: Engaging Audiences in Real Time

David Teich, from television industry publication, Cynopsis, spoke with iPowow CEO Gavin Douglas about television audience engagement. Do you support a flat tax? What’s the most important economic issue facing the country? Who won the Republican debate? Those are the kinds of online polls you may have seen on CNN’s Facebook page during the cable Read More

26 July 2016
Cynopsis participation tv politics sponsorship opportunities tv audience insights

Why Participation TV Is Good for US Elections and Great for Democracy

This piece, originally published in Huffington Post, envisions how the mass audience of television and Participation TV technology together are a boon for political media coverage, and democracy as a whole. Ever since JFK, aided by the first nationally televised debate, won the 1960 U.S. presidential election over rival Richard Nixon, television has owned the Read More

media news participation tv politics technology integrations television 2.0 thought leadership

How to Take Viewers Inside Their Favorite TV Shows

In Adweek we examined the relationship of television and advertising through the advent of Television 2.0 and Participation TV, including case studies of two high profile television events that have pushed the boundary of audience engagement. Almost from the inception of American TV, the basic 30-minute sitcom and 60-minute drama have consisted of 22 minutes of Read More

participation tv social tv technology integrations television 2.0

Real-Time Analytics: 10 Ways To Get It Right

Lisa Morgan, from InformationWeek, spoke with iPowow’s CEO Gavin Douglas to discuss the evolution of real-time analytics. While real-time analytics is getting more affordable, it’s still not right for everything. Here are 10 ways to get the most from real time, near real time, and batch use cases. Read the whole story >>

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iPowow! Ltd. created this privacy policy statement (‘Privacy Policy’) for the use of iPowow (“iPowow” or “we” or “us” or “our”) to demonstrate our commitment to protecting the privacy of our users and to explain our privacy policies and procedures.

This Privacy Policy governs the privacy practices and procedures of iPowow with respect to the data it collects via the iPowow web sites that post this Privacy Policy and all sub-domains, wireless application protocol versions and other mobile versions thereof (collectively, the “Web Sites”).

Neither this Privacy Policy nor iPowow’s Terms and Conditions apply to data collected by any other means, including any offline means.

By visiting our Web Sites or accessing the iPowow application, you are consenting to the practices and procedures described in this Privacy Policy. Please take a moment to review the sections below. This Privacy Policy is incorporated into, and part of, the Terms and Conditions, which govern your use of iPowow.

Policy Changes

We suggest that you review this Privacy Policy and the Terms and Conditions periodically as we may modify them from time to time as our services evolve. Your continued use of iPowow after the posting of a revised Privacy Policy signifies your acceptance of the revised terms. Under certain circumstances (e.g., with respect to material changes), we may also elect to notify you of changes or updates to our Privacy Policy by additional means, such as posting a notice on the front page of the affected sites or sending you an e-mail.

What Information Does iPowow Collect?

iPowow collects two types of information from users of iPowow: (1) non-personal information collected, for example, as you interact with our services, that cannot be used to specifically identify or contact an individual (“Non-Personal Information”); and (2) personal information that can be used to specifically identify or contact an individual (“Personal Information”).

Non-Personal Information

When you use iPowow, our web server and or applications, automatically recognizes and collects certain Non-Personal Information about your visit, such as your Internet Protocol (IP) Address and domain name.

iPowow also collects clickstream data, which includes a trail of electronic information left at each Web Site you visit, Game you play or Application that you use. These data tell us, for example, the type of computer or device and browsing software you are using and the address of the web site, if applicable, from which you linked to iPowow. We may use this clickstream data to determine how much time visitors spend on each page of our sites or applications, how visitors navigate throughout those sites and application, and how we may tailor our services to better meet the needs of visitors. Collection or use of clickstream data will be anonymous, aggregated, and will not intentionally contain any Personal Information.

iPowow also uses cookies, which are small pieces of data stored by your web browser that contain data regarding your settings and preferences or other data about your visits to our Web Sites or Games. We use this information to, for example, recognize you and your computer or device when you return to iPowow, provide you with access to account information you may have entered on iPowow, compile statistics about traffic to iPowow, and for other purposes consistent with this Privacy Policy. We do not use cookies to retrieve personal information about you from your computer.

iPowow may also use Web beacon technology to help track usage and viewing of the iPowow Web Sites and certain iPowow applications and communications (such as emails), and usage of and access to iPowow services. Web beacons, also sometimes called single pixel gifs or action tags, allow iPowow to track page and message viewing counts and patterns, which we use to focus and tailor future content development and otherwise measure and improve the performance of our services.

Any or all of the above-described activities may be performed on our behalf by third party service providers of iPowow.

Personal Information

When you use iPowow, you may be asked to provide or otherwise choose to provide Personal Information, which may include, but is not limited to your name and e-mail address. We may also request information about your likes, demographic information, your social networking preferences, and other interests you have. We collect or request Personal Information for many reasons and on different occasions during your visits to our sites and application. For example, you may provide certain Personal Information when you sign up for iPowow.

You may be able to send information about our services to your friends and family members by clicking on a “Send-to-a-Friend” or similar button within the application, or in an e-mail that we have sent you. In doing so, you may provide to us the name and e-mail address of your friend or family member. We will treat this information in accordance with this Privacy Policy and applicable law.

The above are only examples of the types of Personal Information we may collect. The actual types of Personal Information collected depend on the specific product or service you request, the types of transactions you conduct within the application and the other various activities in which you participate.

Location Information

If you use location-enabled products or devices to access iPowow, you may be sending us location information, including information about the real-time geographic location of your device. You may also choose to note your location in your profile or otherwise voluntarily send us information about your location.

Information Obtained from Third Parties

We may supplement the information collected from you with information that is received or otherwise obtained from third parties. For example, this information may be received or obtained from our partners in sponsored content sections or our affiliates with whom you have previously done business. Such supplemental information could include, for example, user contact information (like name, e-mail address and telephone number), user preferences (like the types of products you buy or request information about) and user demographic information (like zip code, age or income level).
We receive information about consumers from third parties to enable targeted advertising on the website(s) and application(s) that we support. The collection and use of that data is governed by the privacy policy and legal terms of the data collector and the website using the data; it is not governed by iPowow.

How does iPowow use my information?

We will use information we collect from and about you to provide services to you, process and respond to your requests, help you connect with other users of our application, develop new features and offerings, improve our service offerings and protect our rights and property as well as that of third parties. We may also use your information to maintain our internal record keeping, to show you a history of your activity, to provide you with statistics about your use of iPowow or to enhance your user experience. We may analyze user behavior as a measure of interest in, and use of our services, e-mails and other messaging campaigns both on an individual basis and in the aggregate. We may match information collected from you through different means or at different times, including both Personal Information and Non-Personal Information, and use such information along with supplemental information obtained from other sources.

In addition, we may use your information to send you notices (in the form of e-mails, text messages, SMS communications, notifications, mailings, and the like) as part of the services or our other offerings, or to inform you about products, services, companies and events that we think might interest you. You may opt out of receiving certain notices from us by following the instructions in the Opt Out section below.

Opt Out

You may “opt out” or unsubscribe from our communications and non-transactional related emails by following the unsubscribe instructions in any email you receive from us. You may also update your opt-out preferences by contacting iPowow.

Please understand that if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us.

Please note that your choice to change your information or opt out may affect iPowow’s ability to provide you with the requested iPowow products or services.

What Information Does iPowow Share with Others?

iPowow may share your information (including both Personal Information and Non-Personal Information) with third parties in certain circumstances, including the following:

Public Forums: When you contribute to a public area or feature of iPowow, such as a chat room, bulletin board, list serve, blog, wiki or other communication or community tool or area, the information that you submit or post will be made available to the general public. For this reason, we recommend that you do not submit any sensitive information, including your full name, home address, phone number, other information that would enable other users to locate you, or financial information on these areas. Instead, make up a username that does not disclose your personal identity. In addition to any information you choose to post using public areas or features available on our Web Sites, we may display statistics and other information about your participation to other users or the general public.

Third-Party Offers: We may provide you with an opportunity to receive offers from other entities that have services, products and offers that we think might be of interest to you. Unless you elect not to receive such offers by following the instructions in the Opt Out section above, we may from time to time provide your Personal Information, to these entities so that they may send you these offers.

Service Providers: We may use third-party partners to help operate and deliver our products and services, and may share your information with our service providers and other third parties that provide products or services for our business (such as web site or database hosting companies, address list hosting companies, e-mail service providers, analytics companies, distribution companies, and fulfillment companies).

Non-Personal Information: We may disclose Non-Personal Information regarding our users and user behavior as a measure of interest in, and use of, our products and services and e-mails to third parties, including, for example, aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.

Legal Disclosures: We may disclose user information to government authorities, and to other third parties when compelled to do so by government authorities, at our discretion, or otherwise as required or permitted by law, including but not limited to in response to court orders and subpoenas. We also may disclose user information when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of iPowow, or anyone else that could be harmed by such activities.

Business Transfer: In the event that iPowow, or substantially all of its assets, is acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation or liquidation, Personal Information may be one of the transferred assets.

Third-Party Ad Servers

We may use third-party advertising companies to serve ads when you visit iPowow. If so, a list of these ad serving companies will be made available upon request. These companies may use information (generally not including your name, address, e-mail address or telephone number) about your visits to this and other web sites in order to provide advertisements about goods and services of interest to you. These advertisements may appear on iPowow or on other iPowow web sites. These companies may employ cookies and clear GIFs to cause relevant ads to be displayed to you. Any information that these third parties collect via cookies and clear GIFs is generally not personally identifiable (unless, for example, you provide personally identifiable information to them through an ad or e-mail message). We encourage you to read these businesses’ privacy policies if you should have any concerns about how they will care for your Non-Personal Information or Personal Information. If you would like more information about this practice and to know your choices about NOT having this information used by these companies, see the Network Advertising Initiative’s consumer Web site at

Wireless Addresses

If the e-mail address you provide to us is a wireless e-mail address, you agree to receive messages at such address from iPowow (unless and until you have elected not to receive such messages by following the instructions in the Opt Out section above). You understand that your wireless carrier’s standard rates apply to these messages, and that you may change your mind at any time by following the instructions in the Opt Out section above. You represent that you are the owner or authorized user of the wireless device on which messages will be received, and that you are authorized to approve the applicable charges.

How Does iPowow Aim to Protect My Information?

While iPowow endeavors to protect the security and integrity of the information provided to us, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that information, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers.

In the unlikely event that we believe that the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail. Unless you provide us with another method to notify you in this situation, you consent to our use of e-mail as a means of such notification.

Links to Other Web Sites

iPowow may contain or provide links, banners, widgets or advertisements that lead to other Web sites. When you click on these types of third-party content, the privacy policies of the Web sites to which you are linked will govern the collection and use of your information. iPowow does not have access to or control over any technologies or practices that may be used on linked to sites, and we are not responsible for the privacy practices of them. We encourage you to read the privacy statements of each and every Web site visited after leaving iPowow to learn about how your information is treated.

Your California Privacy Rights

California law permits our customers who are California residents to request certain information about our disclosure of personal information to third parties for these third parties’ direct marketing purposes. To make such a request, please contact iPowow online at or write to us at Level 12, 160 Castlereagh Street, NSW 2000, Australia, Attn: iPowow Privacy.

Consent to Processing

By providing Personal Information through the iPowow application or related Web Sites or Games, you consent to the collection, maintenance, processing and transfer of such information in and to the United States and other countries and territories, pursuant to the laws of the United States, which may provide lesser privacy protections than the laws of other countries.

Contact Us

iPowow welcomes your questions and comments about privacy. Please feel free to contact us for any reason including a request to be added to or taken off a marketing list or to prevent sharing your Personal Information with third parties, by contacting iPowow at


This agreement is between you and iPowow! Ltd. and sets forth the terms and conditions which apply to the use by you of iPowow and all sub-domains, wireless application protocol versions and other mobile version thereof (collectively, the ‘Site’) however accessed and /or used, whether by computer, mobile devices or otherwise) or other interactive features that are accessible or downloadable through, or related to the iPowow application and owned or operated by iPowow! Ltd. or any other product or service offered by iPowow! Ltd. for use, subscription, or sale (‘Services’).

If you do not understand and accept these Terms and Conditions, do not use the Services. Your use or continued use of the Services shall be deemed to constitute your acceptance of these Terms and of all iPowow! Ltd. rules and restrictions related to the Services, as they may change from time to time.

iPowow! Ltd. reserves the right to change, modify or alter these Terms and Conditions. Changes will become effective immediately upon the posting thereof.

Please review our iPowow Privacy Policy.

Your use of the iPowow application constitutes your acceptance of these Terms and Conditions, our Privacy Policy and any other policies and rules.

Things you will not do

  • You will not access account information other than your own, nor login to an account that belongs to someone else.
  • You will not impersonate or spoof other members of iPowow, employees, hosts, volunteers, or public figures.
  • You may not use iPowow or the content created on iPowow for commercial purposes.
  • You will not send or post unauthorized commercial communication (such as spam or MLM marketing or advertising).
  • You will not disrupt or interfere with discussions or community features.
  • You will not use iPowow to be discriminatory, malicious, misleading or unlawful.
  • You will not collect other users’ content or information using automated means (scrapers, bots, etc. ) without our permission.
  • You will not upload viruses or other malicious code. Nor will you do anything that could overburden, impair or disable iPowow, such as Denial of Service attacks.
  • You agree not to create or provide any other means through which others may use iPowow (such as emulators, other services or apps).
  • You will not bully, harass, intimidate other users. You understand that iPowow may supervise public discussion or filter content sometimes, but we do not have a duty to do this.
  • You will not post content that is threatening, hateful, pornographic, incites violence, contains nudity or graphic/gratuitous violence
  • Content – Yours and Other People’s

  • By content, we mean anything you post on iPowow that is not information about the actions you take on iPowow.
  • By post, we mean the action of placing anything you make available to iPowow and the users of iPowow. This includes but is not limited to text comments and photos.
  • You will not post sensitive information about someone. This includes but is not limited to identification, financial statements, physical addresses.
  • When posting content, you state you have all necessary rights to use that content.
  • You are responsible for all third party rights and payments. You shall not infringe any proprietary or other rights of third parties, or contain any libellous, tortuous, or otherwise unlawful information.
  • When you publish content to public spaces within iPowow, it means you are allowing everyone (both on & off of iPowow) to access that content and have it associated with your account.
  • iPowow! Ltd. can remove any content or information you post if we believe it is in violation of these Terms.
  • By posting content, you grant iPowow! Ltd. and its affiliates a non-exclusive, royalty-free, perpetual, worldwide, irrevocable and fully sub licensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display the content thoughout the world in any media.
  • You will not use iPowow! Ltd. or iPowow trademarks or copyright without our written permission.
  • If you believe your work has been copied in a way that constitutes copyright infringement, please provide a description of the copyrighted work that you claim has been infringed upon, a description of where the material that you claim is infringing is located within iPowow, your contact details including phone number, address and email, a statement made by you, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on behalf of the copyright owner. Please contact iPowow online at
  • Accessing iPowow

  • Your use of iPowow is ‘AS IS’, without warranty and will result in no liability to iPowow! Ltd.
  • We currently provide free access to iPowow on mobile apps. Your carrier’s normal rates & fees will still apply.
  • iPowow! Ltd. or iPowow is not responsible for typographical errors related to pricing, text or other materials. We do not represent or warrant that materials are accurate, complete, reliable, current or error-free.
  • Termination

  • If you violate these Terms or other iPowow! Ltd. guidelines, or create risk or possible legal exposure for iPowow! Ltd., we can terminate your account.
  • iPowow! Ltd. may terminate, change, suspend or discontinue any aspect of the Site or the Services, or any part thereof, at any time. iPowow! Ltd. may impose limits on certain features, restrict, suspend or terminate your access to the Site or the Services, or any part thereof, if iPowow! Ltd. believes that you are in breach or violation of these Terms of Use, applicable law, or for any other reason without notice or liability.
  • Liability

  • In no event, including but not limited to negligence, shall iPowow! Ltd. or any of its members, managers, directors, officers, employees, representatives, agents, affiliates or content or service providers (collectively, the “protected entities”) be liable for any direct, indirect, special, incidental, consequential, exemplary or punitive damages arising from, or directly or indirectly related to, the use of, or the inability to use, the services or any part thereof, the content, materials and functions of or related thereto, your provision of information or content via the services, lost business or lost sales, even if such protected entity has been advised of the possibility of such damages. Certain jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages, so in such jurisdictions, liability shall be limited to the extent permitted by law. In no event shall the protected entities be responsible or liable for or in connection with any dispute between or amongst users of the services, or in connection with any content posted, transmitted, exchanged or received by or on behalf of any user or other person on or through the services.
  • Indemnification

  • You agree to defend, indemnify and hold iPowow! Ltd., any TV Network, sponsor, association or sanctioning body of any underlying iPowow usage, each of their respective predecessors, successors, assigns and affiliates and each of the directors, officers, members, managers, shareholders, partners, representatives, attorneys, governors, employees and agents of the foregoing harmless from any and all claims, liabilities, costs and expenses, including reasonable attorneys’ fees, arising out of or relating in any way to (i) your use of the Services or any part thereof, (ii) your Submitted Materials, in whole or in part, or (iii) your breach or violation of any law or any of these Terms of Use. iPowow! Ltd. reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and in such case, you agree to cooperate with any such defense in all respects.
  • Contact Us

  • You can contact us online at
  • More

  • These Terms supersede any prior agreements.
  • If any portion of these Terms is found to be unenforceable, the remaining portion will remain in full force and effect.
iPowow – Leaders in Participation TV